Build Your Brand, AI-Proof Your Path is a skills-based workshop designed to help students strengthen their personal and professional presence in an increasingly digital world. Presented by the Rotman Commerce Real Estate Association, this session invites students to explore the role of personal branding as a strategic asset in career development — whether in job recruitment, entrepreneurship, or content-driven industries.

 

Led by Raymond Hau, founder of HAUS Real Estate, this 90-minute event will offer practical guidance on how to communicate one’s value online through intentional storytelling, content strategy, and emerging AI tools. Drawing from Raymond’s experience building a real estate business through social media and digital content, students will gain a clearer understanding of how authenticity, consistency, and visibility can help differentiate them in competitive markets.

 

The session includes an interactive keynote, live branding demonstrations, and small-group coaching. Students will leave with a professional headshot, actionable feedback on their LinkedIn profiles, and a set of personalized resources to continue refining their online brand beyond the event.

 

This workshop aims to bridge theory and application — empowering students to align their digital presence with their long-term career goals in a way that is both credible and future-facing.